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There are many factors that go into the successful sale of a home for top dollar. The home must be priced competitively, receive maximum market exposure, and be presented in a way that highlights its unique character and features. There is also much you can do as the homeowner to improve your home’s marketability and to create an appealing atmosphere during showings. Lastly, there’s the effective negotiation of the sale price, followed by an organized, successful completion of the transaction.

Our experienced team handles every aspect of the process, from strategically marketing your home to ensuring that everything is signed, sealed and delivered by the closing date — keeping you fully informed every step of the way.

Our Marketing Philosophy consists of four key components:

  • Market Oriented Pricing Strategy

    It is critical that your home be priced appropriately when it enters the market. We will provide you with a Competitive Market Analysis that allows us to understand the market relative to your home, and will assist in making an educated decision about the best price at which to list your property for sale.

  • Optimizing Property Condition

    A “well-polished” house appeals to more buyers and will sell faster and for a higher price compared to a similar but “shabby” looking neighbor. To prepare your home for viewing, we help you pinpoint specific ways to maximize both your exterior “curb” appeal as well as interior appeal.

  • Ascertaining the Buyer Profile

    In order to market your home in the most effective way possible, it is important to predict the type of buyer –like “First-Time Homebuyers,” “Buyers Seeking to Upgrade,” “Relocatees,” “Empty Nesters,” or other buyer profiles — who will likely be interested in purchasing your home.

  • Executing Our Marketing Plan

    J.S. Walker Associates uses a wide variety of proven promotional and advertising strategies to market your home. Employing a multi-tiered marketing campaign – from newspapers to internet and everything in between – you can rest assured that your home will be top-of-mind with potential buyers.

Seller Testimonials

Marketing Matters!

To help achieve top dollar for your home, we market your home broadly – across many channels – and we market your home specifically to our extensive network. Each home receives print marketing in publications like Homes & Land and the Dominion Post, as well as printed flyers and informational sheets. Additionally, each home is marketed online through widely used websites like Zillow and, and on our social media accounts. When we host an “Open House” for your home, several digital billboards across town are used to spread the word.

Trust your home buying experience to the team voted “Morgantown’s Best” Real Estate Agency 9 times!

Ready to List Your Home?