Sellers
There are many factors that go into the successful sale of a home for top dollar. The home must be priced competitively, receive maximum market exposure, and be presented in a way that highlights its unique character and features. There is also much you can do as the homeowner to improve your home’s marketability and to create an appealing atmosphere during showings. Lastly, there’s the effective negotiation of the sale price, followed by an organized, successful completion of the transaction.
Our experienced team handles every aspect of the process, from strategically marketing your home to ensuring that everything is signed, sealed and delivered by the closing date — keeping you fully informed every step of the way.
Our Marketing Philosophy consists of four key components:
Market Oriented Pricing Strategy
It is critical that your home be priced appropriately when it enters the market. We will provide you with a Competitive Market Analysis that allows us to understand the market relative to your home, and will assist in making an educated decision about the best price at which to list your property for sale.
Optimizing Property Condition
A “well-polished” house appeals to more buyers and will sell faster and for a higher price compared to a similar but “shabby” looking neighbor. To prepare your home for viewing, we help you pinpoint specific ways to maximize both your exterior “curb” appeal as well as interior appeal.
Ascertaining the Buyer Profile
In order to market your home in the most effective way possible, it is important to predict the type of buyer –like “First-Time Homebuyers,” “Buyers Seeking to Upgrade,” “Relocatees,” “Empty Nesters,” or other buyer profiles — who will likely be interested in purchasing your home.
Executing Our Marketing Plan
J.S. Walker Associates uses a wide variety of proven promotional and advertising strategies to market your home. Employing a multi-tiered marketing campaign – from newspapers to internet and everything in between – you can rest assured that your home will be top-of-mind with potential buyers.
Seller Testimonials
“Over my lifetime, I have bought and sold perhaps a score of houses. Never have I had the pleasure of dealing with a more competent, professional or delightful agent as Claire Petro. Claire helped me, as the legal and financial agent for a senior citizen, through a sale with more than its share of challenges. She conquered them all, and she did so quickly, professionally and with the most important attribute of all, always keeping me and the owner fully informed of what was going on as well as what she was doing to solve the problems. Her list of contacts and resources are incredible. I am convinced she will handle any client with the same care and competence, but as a senior citizen, it is great to know that you can count on her to be very understanding of the issues many seniors face when they decide to downsize and move out of their house.”
Donald Chamberlain (For Ms. Hudson, the “senior citizen” homeowner)
“My husband and I used Travis and JS Walker to sell our home in 2016. Prior to contacting Travis, we had tried for six years off and on to sell our home. We had used just about every realty company in Morgantown. Our one last attempt to selling our home was making a call to JS Walker to inquire about a home listed with them. Travis promptly answered my call and the rest, as they say, is history. We were very impressed with his knowledge of the market and decided to list our home with him. I believe his attention to detail and beautiful photography made a major impact on our home selling. Within 30 days we had two great offers and sold our home. Having worked with multiple other agents in the area, I can honestly say that Travis had the best customer service of anyone I have worked with.”
Kevin & Tara Tipton
“Steve Walker is one of the best real estate professionals I have ever worked with. He sold my late mother’s condo and also my sister’s house. I am a mortgage professional, so I work with many agents and know what goes on behind the scenes. Steve goes above and beyond what the normal agent does, which really reduces the anxiety of his customers. He is honest and works very hard to represent his customers in their real estate transactions. You could not hire a better real estate professional!”
Joan Roberts
“Ryan possesses a wealth of knowledge and was able to easily guide me through the process of listing and selling my house. He helped negotiate a request from the buyer that I was afraid might end the whole deal. But it all went smoothly because of a compromise he suggested. He is soft-spoken and not pushy at all. I would highly recommend him!”
Linda Schweitzer
“We enlisted Leigh Ann’s help in selling our home. It was our first time selling, so we were not entirely sure what to expect, but Leigh Ann did a wonderful job of walking us through each step of the process, from helping us decide on a listing price, to negotiating with potential buyers, to the closing.”
Anonymous
“Heidi, I want to thank you again for all your assistance in selling my son’s house in Morgantown. Knowing that he was transferred out of state and that we were not local to the area; you reaching out and finding someone to maintain the place while it was on the market was extremely helpful. And once the inspection reports identified minor repairs, you finding local contractors that could make those repairs at an affordable cost saved me a lot of time and effort. We really appreciate you going the extra mile. “
Kyle Schafer
Marketing Matters!
To help achieve top dollar for your home, we market your home broadly – across many channels – and we market your home specifically to our extensive network. Each home receives print marketing in publications like Homes & Land and the Dominion Post, as well as printed flyers and informational sheets. Additionally, each home is marketed online through widely used websites like Zillow and Realtor.com, and on our social media accounts. When we host an “Open House” for your home, several digital billboards across town are used to spread the word.
