You only get one chance to make a good first impression on a potential buyer.

MORGANTOWN'S MARKET LEADER

*Based on data supplied by NCWVMLS for 2020 for the sale of single family homes.

FIRST-CLASS REAL ESTATE SERVICE

How to Successfully Sell Your Home for Top Dollar

The home must be priced competitively, receive maximum market exposure, and be presented in a way that highlights its unique character and features. There is also much you can do as the homeowner to improve your home’s marketability and to create an appealing atmosphere during showings. Lastly, there’s the effective negotiation of the sale price, followed by an organized, successful completion of the transaction.

Our experienced team handles every aspect of the process, from strategically marketing your home to ensuring that everything is signed, sealed and delivered by the closing date — keeping you fully informed every step of the way.

FIRST-CLASS REAL ESTATE SERVICE

How to Successfully Sell Your Home for Top Dollar

The home must be priced competitively, receive maximum market exposure, and be presented in a way that highlights its unique character and features. There is also much you can do as the homeowner to improve your home’s marketability and to create an appealing atmosphere during showings. Lastly, there’s the effective negotiation of the sale price, followed by an organized, successful completion of the transaction.

Our experienced team handles every aspect of the process, from strategically marketing your home to ensuring that everything is signed, sealed and delivered by the closing date — keeping you fully informed every step of the way.

MORGANTOWN'S MARKET LEADER

*Based on data supplied by NCWVMLS for 2020 for the sale of single family homes.

Voted “Morgantown’s Best”
Real Estate Agency 9 times!

Marketing Philosophy

Our Marketing Philosophy consists of four key components:

Market Oriented Pricing Strategy

It is critical that your home be priced appropriately when it enters the market. We will provide you with a Competitive Market Analysis that allows us to understand the market relative to your home, and will assist in making an educated decision about the best price at which to list your property for sale.

Optimizing Property Condition

A “well-polished” house appeals to more buyers and will sell faster and for a higher price compared to a similar but “less desirable” neighbor. To prepare your home for viewing, we help you pinpoint specific ways to maximize both your exterior “curb” appeal as well as interior appeal.

Ascertaining the Buyer Profile

In order to market your home in the most effective way possible, it is important to predict the type of buyer –like “First-Time Homebuyers,” “Buyers Seeking to Upgrade,” “Relocatees,” “Empty Nesters,” or other buyer profiles — who will likely be interested in purchasing your home.

Executing Our Marketing Plan

J.S. Walker Associates uses a wide variety of proven promotional and advertising strategies to market your home. Employing a multi-tiered marketing campaign – from newspapers to internet and everything in between – you can rest assured that your home will be top-of-mind with potential buyers.

J S Walker Realtors IconJ S Walker Realtors

148 Fayette Street, Morgantown

4.9 357 reviews

  • Avatar Kelly Funkhouser ★★★★★ a year ago
    Jonathan Conner was recommended to us by a friend. His pictures and marketing of my Mom's home were wonderful. He has been quick to communicate and respond to any questions we have had. I highly … More recommend this gentleman.
  • Avatar Graeme Donovan ★★★★★ 2 years ago
    Laura Walker is a top-notch real estate agent. If you’re buying or selling a house, you’ll want her on your side. She has the kind of inner knowledge about house sales that comes from having “seen it all”, … More while understanding deeply what she was seeing. She is straightforward and firm, able to puncture unrealistic expectations of either buyer or seller in the gentlest and most gracious way. She explains complex issues simply. She is unwaveringly optimistic in the face of setbacks; she cheers you on and helps you to see the silver lining. She is very creative in finding ways past obstacles, and sacrifices her own interests if need be to find a way forward. She finds just the right words in complex contracts and works hard on your behalf at all hours, day and night. These talents are what have made Laura Walker the top real estate agent in north-central West Virginia. We count ourselves extraordinarily lucky to have been the beneficiaries of Laura’s special gifts, knowledge and hard work.- Graeme & Jane Donovan

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Marketing Matters!

To help achieve top dollar for your home, we market your home broadly – across many channels – and we market your home specifically to our extensive network. Each home receives print marketing in publications like Homes & Land and the Dominion Post, as well as printed flyers and informational sheets. Additionally, each home is marketed online through widely used websites like Zillow and Realtor.com, and on our social media accounts. When we host an “Open House” for your home, several digital billboards across town are used to spread the word.